West End Phoenix

The West End Phoenix, a local periodical community newspaper for Toronto’s West End, launched in October 2017. Dreamed up by musician (Rheostatics), writer and publisher Dave Bidini, it is a home-delivered broadsheet devoted to telling the stories of a diverse, compelling and quickly evolving catchment, from the Junction Triangle to Parkdale, Christie Pits to Baby Point.

Inspired by a summer working at the Yellowknifer, a vital smalltown paper in the Northwest Territories, Bidini imagined the Phoenix as a way to reflect his own community and to provide a place for the journalists, artists and storytellers who live there to work there, too.

Contributors reflect the broadest range in both experience – from legendary voices to young writers – and perspective. Their views illuminate the catchment and transform the idea of a community newspaper.

Bidini is joined by deputy editor Melanie Morassutti, formerly of The Globe and Mail, managing editor Janet Morassutti, art director Alicia Kowaleski, associate editor Nehal El-Hadi and photo editor Jalani Morgan. They are bolstered by a board and advisory group that includes Grid founder Laas Turnbull, writer Margaret Atwood, creative collaborator and Gladstone Hotel president Christina Zeidler, media strategist Ali Rahnema and filmmakers Nicholas de Pencier and Jennifer Baichwal.



Have a tip or a story idea that you’d like to read about, write, shoot or illustrate? Send it to stories@westendphoenix.com


Mail or visit us at

The Gladstone Hotel
1214 Queen Street West
Toronto ON M6J 1J6